品牌公关负责人

【Brand&PR Manager】 Main Responsibilities: -Develop and execute brand strategies, including branding, communication, and target market strategies. -Optimize brand presence in search engines to enhance visibility and search optimization globally. -Manage and optimize the company’s public relations activities, including media relations, event organization, and crisis management. -Collaborate closely with the marketing team to design and promote marketing campaigns, ensuring consistency in brand messaging. -Monitor and analyze brand performance, utilizing data to refine strategies. -Manage brand assets to ensure all external communications are consistent with the brand image and tone. -Build and maintain relationships with key media and industry influencers to enhance brand reputation and visibility. -Develop and manage the brand and public relations budget, ensuring effective resource utilization. Job Requirements: -2-5 years of experience in brand public relations within an exchange, preferably with global market experience. -Deep understanding of brand building, digital marketing, and SEO strategies. -Excellent communication and interpersonal skills, capable of effectively managing cross-cultural teams. -Fluent in English; additional language skills are a plus.