Marketing VP

Key Responsibilities - Develop and lead BitMart’s US marketing and brand strategy aligned with global goals - Oversee all marketing functions: brand, PR, growth, community, content, and partnerships - Design and execute user growth strategies focused on acquisition, activation, engagement, and retention - Develop scalable growth funnels and experimentation frameworks, leveraging data and analytics to identify high-ROI channels - Drive performance marketing, lifecycle campaigns, referral programs, and growth partnerships to expand the user base - Build and manage multi-channel campaigns to drive acquisition, activation, and retention - Expand brand visibility through creative storytelling, media, KOLs, and strategic collaborations - Lead data-driven growth initiatives — optimize funnel performance, measure ROI, and refine go-to-market tactics - Foster a strong and engaged community across major social platforms - Build, mentor, and scale a world-class marketing team across functions and geographies Qualifications - 5+ years in marketing, including 3+ years in a leadership or executive role - Proven success in crypto, fintech, or Web3 marketing, with measurable user growth achievements - Deep understanding of the US market, user behavior, and crypto ecosystem - Strong analytical mindset — you’re comfortable driving decisions with data and experimentation - Hands-on experience with growth metrics (CAC, LTV, retention, funnel conversion, ROI) - Exceptional leadership, storytelling, and strategic planning skills - Excellent communication and relationship-building abilities - Fluent English (Mandarin is a plus)