Marketing Strategy Planning Manager

【Responsibilities】 - Develop go-to-market strategies based on the company's brand goals and specific promotional needs, leveraging internal media channels, PR resources, and community channels. - Oversee promotional projects from strategy formulation to execution, coordinating with internal and cross-department teams. - Possess brand creative planning skills to craft creative campaigns around major events, news, and large-scale brand activities, incorporating market creativity and industry hot topics. - Have content planning abilities to provide strategic guidance to copywriters, offering key ideas and outlines for core promotional messages during project execution. 【Requirements】 - Strong execution skills: Manage project timelines and communication effectively. - Passion for planning and brand work, with the ability to adapt to a fast-changing industry. - Strong self-motivation, communication, teamwork, and leadership skills. - Experience in cryptocurrency or large-scale brand communication preferred. - Proficiency in English and Chinese. - Bachelor's degree or higher.