BD Lead (CIS)

- Responsible for the overall performance in the region. - Develop marketing plans and strategies to achieve OKR of the target regions. - Monitor the market trend, create, manage, implement, and refine all marketing, community, and social media campaigns in an ongoing basis. - Identify acquisition, retention, and business opportunities based on data, industry trends, and competitive environment. - Analyse the effectiveness of various campaigns, and manage spend accountability. - Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web / app growth channels. - Own the hands-on execution of all user acquisition and activation steps and in-app / webpage marketing campaigns (building & sending emails, pulling audience segments, A/B testing & reporting etc.). - Continuously perform A/B tests and analyse results to develop insights to improve conversion rate, retention and user loyalty. - Provide on-going reporting on campaigns and revenue impact. - Ensure high quality and error-free implementation.