MARKETING LEAD

Key Responsibilities: • Collaborate with the executive team to craft a compelling brand narrative and marketing strategy that aligns with our company's vision and goals. • Lead market research initiatives to gauge market trends, audience preferences, and the competitive landscape. • Develop and oversee multi-channel marketing campaigns, including digital, social media, events, and content marketing. • Collaborate with the Product Lead to ensure the product's features and benefits are effectively communicated in marketing campaigns. • Manage the marketing budget, ensuring optimal allocation of resources across various initiatives. • Build and lead a dynamic marketing team, fostering a culture of innovation and excellence. • Establish partnerships with media, influencers, and other stakeholders to amplify our brand's reach. • Track and analyze key marketing metrics to gauge campaign effectiveness and inform future strategies. • Stay abreast of the latest marketing trends and technologies, ensuring our brand remains at the forefront of innovation in the online marketplace domain. Qualifications and Skills: • Bachelor's degree in Marketing, Business, or a related field. An MBA or advanced degree is a plus. • Proven experience (1-5 years) in a marketing role, preferably in the online marketplace or tech industry. • Familiarity with blockchain technology and its implications is advantageous. • Deep understanding of the Middle Eastern market, consumer behavior, and the digital landscape. • Demonstrated ability to craft and execute high-impact marketing campaigns. • Experience in leading and mentoring teams, with a knack for fostering talent and driving results. • Proficiency in digital marketing tools, analytics platforms, and content management systems. • Exceptional analytical skills, with a penchant for data-driven decision-making. • Stellar communication and interpersonal skills, capable of engaging a diverse set of stakeholders. • An entrepreneurial spirit, brimming with creativity and a passion for innovation in a fast-evolving startup milieu